From fine art to framing
Reed’s Fine Art background shaped a business built around composition, proportion and how a frame changes the way art is experienced.
Press, features and recognition
The work has
a story.
From Reed Masten’s path from fine artist to framer to decades of recognition across Denver, this archive brings together the stories, features, and publications that have shaped Masten Fine Framing.
Explore the archive
The Masten Story
Avid Lifestyle profiled Masten’s beginnings, tracing Reed Masten’s move from graphic art into custom framing and the 1986 opening of the original Uptown Denver shop.
The feature also explored the studio’s collaborative design process, helping people arrive at the right framing solution even when they do not yet know what they want.
The consultation as craft
The story describes framing as a collaborative design process, closer to working with an interior designer than simply choosing a moulding off a wall.
Art first
The recurring idea is still central to Masten today: frame for the artwork, rather than forcing the artwork into a predetermined style.
Original feature archive
Read the story as it appeared.
The complete Avid Lifestyle feature is preserved here as the original editorial spreads.
Recognition over the years
A Denver reputation that grew beyond framing.
Masten’s legacy press archive includes editorial and audience recognition from publications across Denver, along with longstanding connections to the local arts community.
Editor’s Choice
The Denver Post
Recognition from Masten’s Denver years for a retail experience described as unusually personal and welcoming.
Audience Winner
OutFront Colorado
Audience awards included Best Gift Shop, Best Gifts & Stationery and Best Offbeat Store.
Editor’s Choice
5280 Magazine
Editorial recognition during the Uptown era highlighted Masten’s distinctive and design focused mix.
Colorado arts community
More than press coverage.
Masten’s archive also identifies the studio as the official framer for the Littleton Fine Arts Guild at the Depot Art Gallery, reflecting a relationship with Colorado artists and arts organizations beyond editorial recognition.
Masten Fine Framing since 1986
The story continues here.
See the materials, the work, and the framing process in person at the Greenwood Village studio.